Multidisciplinary designer crafting lasting products and brands through strategic design and insightful creativity.
Sam is one of those generational talent that I would definitely find a way to work with her in the future no matter what. Sam is a specialist Product Designer and she is super fullstack.
She works at lightening speed and has design taste and extremely high creativity that transformed both our Brand and Product in a short period of time. She has also designed a lot of intelligent UX for GenAI, which is super unique and I know this is a big evolving space for AI UX at the moment."
Co-Founder & AI Engineer
"Sam has a passion for good design, and this trait (imo) is the only mandatory trait for being a great designer. This is not something that can be taught; Sam has cultivated this for herself. And, it’s concentrated within her.
To couple her design skills, she works with both humility and humour which creates an easy professional exchange, and an authentically personal one. "
Principal Consultant
"Sam is an unbelievable asset to any team. No matter how big or small a project, she treats each with absolute care and dedication to ensure the result is always a success.
Her creativity and way of thinking is always impressive and highly valued. As a team member, Sam is always willing to guide and teach those around her. She is wonderfully supportive and the ultimate cheerleader for all the members of her team.
All-round an invaluable person that would make the perfect addition to any team."
Paid Marketing Specialist
"Samantha is clear and confident in her thinking and I am confident in her skills and execution following the completion of our online transactions.
Her work is excellent. When Sam sees gaps, she applies logic and questions where things can be applied more simply - advocating for best practices in a very rigid environment."
Senior Business Analyst
I’m a designer driven by the pursuit of functional, intuitive and impactful design, fueled by my passion for crafting authentic brand experiences. Whether leading long-term short-term projects, I focus on creating digital products that solve real business problems while delivering seamless user experiences.
With a data-driven, forward-thinking approach, I bridge business objectives with human needs - ensuring that every design and process I create works for both. My expertise spans visual design, UX, digital products, content writing, service design, product planning, adaptability, and holistic strategy.